Don’t hire a hack

It is becoming my life’s work to eliminate hacks from the real estate industry.

Every day thousands of internet geeks wake up and try to figure out how to make Realtors the Travel Agents of that year.  Expedia killed Travel Agents.  Why?  Because they provided minimal value and couldn’t articulate their value beyond “I have access to Sabre and can shop reservations for you”.  You can shop tickets now on Expedia, Kayak, Travelocity, Orbitz and about a hundred other sites now.  The information is all there.  Hotels can be shopped on anything from hotels.com to the Westin’s own website.  The real estate industry is in danger of going the same way.

Realtors are currently up in arms about Zillow’s new instant offer roll out.  I’m not worried about that.  All that needs to happen is one seller lets one buyer into their house and gets robbed or worse and that’s the end of that.  There will be other onslaughts.  We must be eternally vigilant.

The elephant in the room is the fact that my industry needs to clean house.  We need to rid ourselves of the hacks.

Hacks come in all forms.

There are those who don’t bother to educate themselves.  Our test is easy to pass.  I passed my Broker’s test after a night of drinking.  I hadn’t had time to study and figured I’d get a report of what I needed to study and go back and take it for real at a later date.  I was 45 minutes late and had to sign a waiver.  And I passed it.  The thing is, I knew that there was a lot of stuff I didn’t know.  It is my practice to take a minimum of one class per month to further my real estate knowledge.  I travel four times a year to conventions and seminars to further my ability to serve my clients and I have two business coaches.  I care about doing the best job possible for my clients.  My team has a rule: If you see an opportunity to one plus our client’s experience, it is incumbent upon you to take that opportunity and make that client’s experience even better.  Sadly a very small percentage of my colleagues take the same approach to this business.  90% of real estate sales are handled by 10% of the agents.  The other 90% fight over the last 10%.  They don’t have the experience and won’t do the work to get better at their jobs.  Yet consumers still hire them.  I am sad that those clients won’t ever know what it’s like to work with a great Realtor.

There are those that just do a crappy job.  MLS photos.  How freaking hard is it?  iPhones are very cool.  Don’t market someone’s $500,000 house with your freaking phone.  Hire a professional real estate photographer.  Listing agents have one major job, market the client’s home to get the best exposure resulting in the most amount of money in the shortest amount of time.  Seriously.  Would you buy this?

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Doesn’t that client deserve better from our industry?  It’s embarrassing.

There are those who do not have any ethics.  They need to go.  They say things to clients they have no business saying.  One just fell apart because the buyer stopped by an open house on the way to the house they in contract to buy.  The open house agent, talking out of his butt blew the transaction.  What he represented as fact about the subdivision was in fact folk lore and the buyer cancelled the transaction.  Total hack.  Agents cannot talk to clients under contract with another agent beyond casual conversation.  Unscrupulous listing agents routinely tell them they will get the house if they do business with them so they can “double end” it.  Don’t hire these hacks.  They lie to their clients, they don’t do what they need to in the time they need to do it because they don’t understand the contract.  They write unreasonable offers.  They don’t educate their clients.  Don’t hire these hacks.

Before you hire an agent, ask them how many homes they’ve sold in the last year.  The average agent sells six.  A house every two months is not enough to build what I call Deal IQ.  Deal IQ is acquired when an agent has done a lot of deals.  Something comes up and they know what to do because they’ve been there before.  Only a good, well practiced agent can do that.  In this market, with your largest financial asset at stake, I don’t know why you would want anything else.

For more information on how I properly market homes call me at 925-381-2998

 

It’s a dog’s life

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Do you love dogs?  I love dogs.  In particular, I love my breed, the Doberman Pinscher.  I love their loyalty, their protective nature, their silliness and I feel safe when one is sleeping next to my bed.  If it were up to me, I would have one of my dogs with me at all times.  But it’s not up to me.

My job entails going in and out of other people’s homes several times a day, meetings and appointments that may last for a couple of hours, lunches in corner cafes and five star restaurants.  My dog isn’t welcome in many of those places, so I leave my dog home when I’m working.  I never take my dog anywhere he’s not welcome.  I was very ill last month.  I heard a dog collar in the hospital hallway on several occasions.  Finally I was able to get to the hallway and see a schnauzer walking by.  I asked my nurse “Are dogs allowed here?”  She said, “Yes, I see the all of the time”.  Can I have my brother bring my dog to see me?  “yes, of course, we’ll just shut the door to your room while he’s here”.  And I got to see my dog which helped me heal.

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That gets me to the point.  Dogs don’t belong in real estate.

I had a listing on the market when I went into the hospital.  I received a call that an agent who witnessed another agent in my listing with their dog.  The agent’s dog peed on my clients carpet.  I am laying in a hospital bed and I had to deal with this.  How unprofessional to you have to be to bring your dog to a sellers house and then allow it to pee on the carpet?  This agent should be run out of the business.

Dogs don’t belong in real estate.

I had an open house this weekend and not one, not two, but three different parties showed up to view the open house with their dog in tow.  I’m sorry, are you kidding me?  If you are previewing homes, leave your dog at home.  I can assure you that your dog will love any home you buy as long as you are there.  Dogs are like that.

Here are some of the issues to consider before bringing your dog to someone else’s home.

  1. The homeowner has cats who may become freaked out because your pooch’s scent is now in their space.
  2. The homeowner has dogs who may become freaked out because your pooch’s scent is now in their space.
  3. The homeowner’s pet mentioned in 1 and 2 above acts out due to the new scent and starts marking territory thereby destroying what was previously a nice and odor free home.
  4. The homeowner is severely allergic to pet dander and you’ve now polluted their home.
  5. The homeowner is a severe asthmatic and you’ve now sent them to the hospital.

An open house is a private home that has been placed for sale and is open for viewing by potential buyers.  The general public does not have a right to pass and an agent can refuse entry on behalf of the seller if the agent feels the seller’s private property at risk.  Agents can even restrict visitors to those who have provided the ability to purchase the property.

With one notable exception, dogs don’t belong in real estate.  There are a few agents in our area with situations where they have service dogs.  Service dogs can be used for a number of situations including alerting to seizures in their owners.  I am not talking about these dogs.  These dogs are highly trained, highly disciplined and highly necessary to their owner’s well being.  These dogs are an exception.

Every other dog, does not belong in real estate.

Clowns to the left of me, jokers to the right

The thing I am hearing a lot of right now is that people want to wait and see what happens in this election. The little voice in my head, you know, that screaming lunatic that I have to filter every waking moment of my life says “Why? It does not matter!”

Oh, I know. It does matter. If X is elected to office you’re moving to Canada. Or Mexico because they now have a wall keeping Americans out…right?

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The truth of the matter is every four years this country holds a Presidential election. While this is the most contentious of my life time, every four years in spite of the rhetoric, the Republic stands.

The Republic will stand this time as well. It will stand because we have checks and balances. We have three arms of government for the specific purpose of allowing the Republic to stand in spite of political shenanigans. The Executive Branch can only do so much without the Legislative Branch which can only do so much without the Judicial Branch. Those old guys were pretty smart when they set this thing up.

At the end of the day, the Republic will stand. The question is where do you stand? Are you an early adopter? The early majority? The late majority or a laggard?

In real estate the early adopters get the return. The early majority do well in real estate. The late majority generally see a midland return and the laggards are the ones that get beat up in real estate.

Who are you?